Here is a article really a rant about podcasting which completely misses the point how media is changing. Podcasting is cast as a step back from broadcast radio. What about all those people from around the world who can now listen the writer's radio content via podcasting.
Media has been a push medium, where the content is broadcast (pushed) at set times. Normally only once. You miss it and its gone.
Podcasting, blogs enabled by RSS and Tivo in TV land are pull. A pull medium allows the consumer of the content to decide what to listen/read/watch and more importantly when to listen/read/watch.
RSS is the protocol which allows software to check a website from new content and download it.
The consumer is in control of the content they consume. They can also consume content which they could never have been able to in the past i.e. overseas content.
The real beauty of podcasting for me is the amazing content from US technology conferences available from the ITconversations website. You can listen and in most cases see the same slides as someone who went there. The other important part is you can rewind or relisten to the presentation. So even if you were at the same conference and had to choose which to presentation, you can still see and listen to the rest.
My living standard has improved because of podcasting!!! As now I can listen and see material I which would have cost a small fortune to attend!! or in the case of radio shows never heard.
Have Fun
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